Looking for completely new directions for your company? Avoid expensive and slow advisory processes with abstract results. We mix solid strategic insight with the latest techniques for creative business design and smart market validation. Based on a proprietary method and toolkit, implemented by an entrepreneurial multi-disciplinary team with one mission: helping you grow through innovation.

Innovation Starts Here



Our strategy and design team alleviate your innovation duties while collaborating when necessary. Accelerate change with pilot projects and corporate startups, based on real customer insights, validated live in the market.


Sometimes you need that little bit more, without going into a full consultancy process. Our innovation subscription gives you advice when you need it, along with access to our innovation toolkit and customized courses.


Innovation starts with people; we provide them with the tools and mindset to innovate faster, larger and more customer-oriented. Our in-company training courses are small-scale and personal; inspired by lean startup and design thinking.


“ktc delivered actionable strategy that helped us move forward in the smart home insurance market. Their design ideas are fresh and domain knowledge on new technology and ecosystems is solid.  It’s one of those partners that keep inspiring us”

Ab Chakai – Strategic Innovator at Movir  

Through in-depth customer research, ktc explored customer needs we had been overlooking for years, and deliver 3 entirely new service propositions that make sense. Their obsession with the customer, together with innovative thinking patterns, heave helped us launch unconventional service propositions that really make a difference

Teresa Gonzalez – Director Customer Experience LA Pfizer 

“Innovation is about smart doing, not endless thinking. ktc combines a robust evidence-driven innovation model with pragmatic doing. This really helped us move innovation forward faster. – 

Christiaan Hen, CCO Assaia & former Head of Schiphol Next

Recent work

737-7-2 (1)
Customer Experience

Design principles for a customer first strategy

Customer Experience
Growth Marketing

Shifting from traditional to online sales. Europe wide

Growth Marketing
Corporate Startup

First automotive to do

Corporate Startup
Corporate Startup

A new proposition for assuring instead of insuring

Corporate Startup
Growth Marketing

First retirement fund to use Facebook to onboard new clients

Growth Marketing
Whirlpool kitchen
Customer Experience

Mobile-first client service. Unique in the market

Customer Experience
Beauty image
Growth Marketing

Accelerate growth for beauty treatment

Growth Marketing


Also check out