Meet the team

Entrepreneurs and specialists from both corporate environments and startups. A new type of consultant that stands by your side. Not only with ideas, but with real execution. An international team with smart people, but above all hard workers.

Our Capabilities

Innovation strategy Customer insight Experience design Growth hacking Digital marketing Proposition design Technology understanding Data specialists


Joost van de Velde

Founder and CEO

I help corporates innovate: new products, services, business models and marketing campaigns. Philosophy: first nail scale it, then scale it. Bottom up experiment fueled strategizing instead of ivory towers with ideas that only work in slick presentations. Believer of Lean Startup and Design Thinking. Fundamental knowledge of new business concepts, technology and modern customer behavior and expectations. Over 10 years of experience in international corporates and startups. Practical and pragmatic.

Guido van Glabbeek

Operational Director

I started as a digital project manager for clients like Suzuki, Roche, Pfizer and HDI, supervising all types of digital projects. Within ktc I built the SEO and Paid (Digital) Media areas from the ground up, focussing on Search and Social Ads. I also further developed the business intelligence area, adding to our analytics & data visualization capabilities and fueling business insights for ktc and our clients.


Sven Joosten

Senior Product Manager

Within ktc I help Corporates innovate with Startup inspired advice & execution to launch future businesses and accelerate growth, together. I strongly believe in Lean Startup
, Design Thinking
, Growth Hacking and CX

. My expertise consists of Innovation Consulting, Customer Experience Consulting
, Growth Hacking
, Account Managing
 and Project Managing.

Rafael Lizárraga

Country Manager

I have been a Marketing Strategies Architect since 1996. I’m passionate regarding the impact of technology in business processes and human life itself. As Country Manager for MX office, I contribute with keen insights to generate new business concepts and marketing hacks for our clients. I have helped brands of all kind of industries with their digital strategies: Head & Shoulders, Suzuki, Profuturo, AeroMexico, BBVA Bancomer, Whirlpool, OldSpice, HDI, Roche, Bayer, Oral-b, AIG, GSK, among others.


Laura Van Knippenberg

Innovation & Growth Consultant

I help corporates to accelerate growth, by assisting them to innovate at startup speed. I strategically experiment, test, and validate, without wasting resources. Growth hacking is my core activity – both for ktc and our clients.

Oscar Amador

General Creative Director

I believe the universe is made of stories, so I help brands and companies to tell theirs. My main goal is to generate Storytelling Strategies and communications concepts focused on getting results, not only campaigns. Convinced that Creativity is a solving-problem mindset inherent in everyone, I also aim to promote divergent thinking within the different areas of the company, not only to stimulate their potential but to integrate them into a more efficient seeking-solution process. Online, Offline, Above the line, Below the line… There is no line.

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