Ultherapy is a nonsurgical treatment to tighten and lift skin using ultrasound technology. The campaign faces two big challenges concerning online and offline communication: following health regulations strictly imposed by Mexican health regulator Cofepris, and making both physicians and patients get the message despite of these regulations.
ktc took over the social media communication and launched campaigns overcoming health regulations successfully. Ultherapy’s benefits were broadcasted nationwide, increasing the number of physicians interested in purchasing the device and patients wanting to receive treatment.
ktc proved to be crucial to execute concrete digital strategies, securing a strong position for Ultherapy in the digital domain.