Shifting from traditional to online sales. Europe wide

Growth Marketing


March 20, 2018

ktc America ktc Europa

Growth Hacking Proposition Design

The Challenge

A Europe-wide digital first launch of a new home health device for customers that want to own their health. Digitally transform the onboarding, nurturing and sales cycle.

Our Approach

In Growth Hacking sprints, ktc went further than just a Facebook campaign: via influencers, Amazon reviews, A/B-tests and co-creating clever creatives, the Growth Hacking strategy was fleshed out.

The Result

The strategy sparked online sales more than expected and is now rolled out in priority countries in Europe.