First retirement fund to use Facebook to onboard new clients

Growth Marketing

Profuturo

March 2, 2018

ktc America

Growth Hacking Proposition Design

The Challenge

Onboard people on pension plans through new and by unexpected innovative ways.

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#Innovation
#DigitalMarketing
#Campaign
#BoldMarketing

Our Approach

By simplifying registration processes and putting them on their smartphones via Facebook campaigns we onboarded people in a natural and transparent way. Using remarketing and conversion optimation within Facebook, we nurtured new clients and we were able to close the deal 100% digitally.

The Result

We succeeded in above-expected sales numbers and opened a new existing onboarding program within Profuturo.